It is also available in both italic and oblique versions. This Font is available in a variety of weights and styles, including light, regular, bold, and black. It is often used for body text as well as headlines and titles. This Font has a clean and modern look that makes it very versatile. The font is a sans serif typeface that is widely used for both digital and print media. OpenType® fonts of Swiss 721 also benefit from a rich character set and a range glyphs supporting most Western European and many Eastern European languages.Swiss 721 BT Font was designed by Max Miedinger in 1977.
Swiss 721 takes the essence of mid 20th century sans serif typefaces and melds it with modern design consistency and a systematic weight range. The Swiss 721 typeface family is a quintessential example of letterforms distilled to their essence while still possessing warmth and verve.īased on mid-century sans serif typefaces, Swiss 721 is a versatile family of weights and proportions ideally suited to a wide variety of print and interactive design projects and is equally at home as headlines on billboards as it is navigation content on small screens. This is because when letters are reduced to their most basic details, irregularities and inconsistencies in design become immediately visible. It’s been said that a simple sans serif is one of the most difficult typefaces to design. Swiss 721 is a staple sans serif that you’ll never be sorry you have in your library. Couple these upstanding letterforms with matching italic styles and you have yourself a beautiful tool that is as legible on screen as it is off, has the technical prowess to conquer even the trickiest of design riddles and will work in a myriad of projects. Swiss 721™ is a sans serif family that ranges in style from thin to black while mixing in a few unexpected, but beautifully made and ironically flattering, outline weights that spice up the grotesque design.
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